Get closer to your goals with a Choice brokerage account.
When it comes to brokerage accounts, Choice’s here to help you.
Easily use and manage your brokerage account with Choice support.
Buy and sell
Trade stocks, options, bonds, mutual funds, ETFs, and other financial products.
Manage with ease
Use choicefinanceinvestment.com to conveniently manage your brokerage account.
Research and plan
Get online tools to screen and evaluate investments, develop a plan, and more.
Call our financial professionals anytime. Plus get local support at a branch near you
Specialized trading platforms and support, too.
Powerful platforms
Use our web, software, and mobile platforms to manage your brokerage account with trading tools.
Trading education
With Choice's trading education, grow your trading skills.
Trading specialists
Access a team of professionals who share your passion for trading.
Common questions
A brokerage account is an arrangement between you and a licensed brokerage firm. Once your account is set up, you can deposit funds and place investment orders through the brokerage account, and the transactions will be carried out on your behalf. You have the freedom to invest in whatever you choose—stocks, bonds, mutual funds, and more—as you own all the assets in your brokerage account.
A margin account allows you to borrow against your eligible securities and can be helpful when you need to buy more securities, take advantage of timely market opportunities, or give yourself a source of overdraft protection. However, margin borrowing is not for everyone, and you should consider all risks and limitations before selecting this option. Learn everything you need to know about margin loans with The Choice Guide to Margin.
A cash account only allows you to use the cash that you deposited to buy stocks, bonds, mutual funds, or other investments. This type of account presents less market risk as you are only investing assets that you already have, but can be limiting when timely opportunities or emergencies arise.
You must be approved in order to trade options in a Choice brokerage account. During the online application process, you can choose to add options trading and apply for one of four levels of approval based on your objectives, experience, and financial position.
Options carry a high level of risk and are not suitable for all investors. Certain requirements must be met to trade options through Choice’s. Please read the Options Disclosure Document titled Characteristics and Risks of Standardized Options. Supporting documentation for any claims or statistical information is available upon request.